Eszterházy Károly College Faculty of Natural Sciences
Table of Contents
The chapter shows the conditions for local product market access in a given locality or region, in good quality, produced through the use of local resources. The tradition and geographical space are outstanding fundamentals of brand building, that contribute to succesful selling. The possibility given for products that do not have a long tradition either, if regional raw materials are available, a positive regional image and ensure the sustainability of the production approach. The success of the region's local produce and producers pooling support is essential. Would highlight that the topic applied to "local" and "regional" indicators are included as synonyms.