Eszterházy Károly College Faculty of Natural Sciences
The concept of local product several definitions exist in the literature and public use. The most accepted explanation is the following:
,,Local products: locally produced, from locally endemic or locally produced raw material traditionally or in a region-specific technology, large-scale non-process product, procedure was not large-scale product or made by manufacturing technology process, the product produced by micro or small enterprise product." 
In fact, this is the definition for rural development and the LEADER Community Initiative will also be used in Europe and Hungary, which in recent decades has been formulated. If we turn to the applied science for definition, the following we go: on the one hand a local product is a regional product, which also bears clear marks of the region, on the other hand, promote the objective of reional economic so they can build on their own resources in place. So the regionalism can be unerstood as the followings:
Physical Geography units (eg, soil types, local climate characteristics, water quality)
History (eg wine regions, cheese and spices production, plant breeding traditions)
Cultural Geographic Features (national minorities, ethnic groups)
Regional economic profile nature of cohesion (mining, agriculture, industry, tourism)
The local purchases of cognitive awareness about the region
The following conditionality shows more nuanced picture about the regional product. All of these must fit the local or more specifically the regional product.
The conditions are the followings:
The product is produced in a natural and social Geographical region.
The product chain involved micro and small business owners and all of their employess belongs to the region’s population.
All elements of the production chain in in the region (production, processing, transportation, packaging, marketing, retailing, consumption)
The region’s economy increased by the manufactured value added
Quality standpoints heathcare and environment come to the front.
German researchers in a study they were looking for an answer to what it means for consumers to consume local products, and what is the specialty of this type of product, unique in comparison to the non-branded goods. In total, 115 people were interviewed for their opinion, who are regular customers of regional foods. The result showed that all the requirements of local products is important at the same time to most(56%)customers. Highlighted specifically the importance of production in special formation, and sales of individual channels. The finished product uniqueness (taste, shape, packaging) in separate question the inclusion does not represent remarkable value, but do not ignore the fact that the respondents, more than half of all factors, including the product category uniqueness is important for the local products defining. (Fig. 31)
All the factors that characterize the product;
uniqueness and quality of raw materials
formulation used in the manufacturing
Uniqueness of the finished product
unique distribution network
In connection with the previous survey, the researchers were also interested in those factors what make local products even more special. For example, the manufacturing process can be viewed (11%), the above average quality (25%) of the product and at last, but highlighting unique character (34%). The origin, the geographical area of production is also an important aspect (30%), which suggests affective consumer behavior. (see next chapter)
Figure 32. Which conditions make the produtction of local products special? (source: LandInform - own edition)
place of origin of the product
above average quality
The establishment and operation of regional product market make multiplier effect on the local economy. The production and sale of local products have benefits on the following target groups:
Allows local producers to sell their products, traditional conservation expertise, overall, this widening income opportunities, increase their financial security.
The customers who use up the near by production which is contains fewer preservatives, healthy, reliable, traditional flavors, shapes, providing high quality products to offer so that they can learn about the production process, or. the producer's sense of social responsibility, strengthening solidarity and recreational exercise program can also connect with your purchase.
In case of local workers the production of regional products broadens the employment opportunities, which provides jobs close to their residence(population retention fuction). In many cases, the taken over traditional preservation skills, and higher added value in order to obtain a higher level of income can provide a local entrepreneur if the aim is to hold talented skilled work force in the region. This of course is basically depends on the liquidity of the company and the owners decision, but the motivation of quality and innovation can be fited to the consumer’s basket of financial compensation. All with that all of the food industry is what provides legal relationship involving social insurance work for lower level of education as well.
In the tourism sector the added value and the prestige of the country/rural tourism is significantly increases by the use of regional foods/items in service. First, the overall image of the area, on the other hand, the level of service may be increased, with the use of certificated local production. Moreover the regions which are thinking in sophisticated and lorg-term tourism has basic requirement for landscape resources construction of complex services.
It improve employment for local government , thus reducing the need for assistance, as well as increase the amount of local tax revenues, resources devoted to the development of this city, it gives unique image to the settlements.
The quality improve of cultural landscape is also helped by the production of local products, because of careful management it may happen in natural protected lands as well (NATURA 2000),or rather in lands which are temporarily withdrawn from cultvation, it also makes available to use grasslands.
At Regional level it’s strengthening the regional tourist attraction, through suppliers it increases employment and income, it helps in creating unique image of the region, even more strengthening and deepening the regional identity as well. With the preservation of dying out everyday objects, techniques and motifs it cares about the cultural heritage of this region and also provides stability to the renewal society. (G. Black 2009).
The local (regional) initiatives are seeking to the production of products which have key role in rural development, as they contribute to the region's quality of life, and increase local employment and income generation in the region. The healthy, in many cases, graduated "organic" products consumption improve the population's health status. The tourist who visit this region it provides cultural program and local souvenirs, ensuring thereby boosting the regional tourism . Contribute to defining the region's image and identity, image creation, identification. So , the local production and users of these local tourism are closely linked. The guests who visit the area mean market and demand as well, which exploits the whole area of interest,whether it’s producer, processing or service sector. The local production of products have an additional positive impact on the consolidation of regional economic partnerships, collaborations and creating new items.
 Ministry of Rural Development