Eszterházy Károly College Faculty of Natural Sciences
In this chapter, we got to know the notion of the production of the local product and its conditions. The local product is connected to the town’s, the land’s, or the region’s identity, in the production local economic partnerships are involved. Production, depending on the category of the product is made in small quantities, added value appears at the local level during production which contributes to economic development. In production only micro and small companies are involved. Local production is in the interest of the entire region as it serves revenues of tourism, nature conservation and health maintenance purposes as well. The local product chain is following the life of the product itself and managing the process. In case of the local product chain consumer layer is a very sensitive target group in terms of quality, so designated sales channels determine the market of the products. Branding in this case is very important because local products can only be sold with sufficient quality reputation. The region's history, traditions, and function have crucial role in it. The success of rural regions fundamentally lies in the following: appearance of the local products, high added value and ripple effect in the economy (land management, quality crafts, tourism, self-sufficiency).