Ugrás a tartalomhoz

Local resources and product path management

Ruszkai Csaba

Eszterházy Károly College Faculty of Natural Sciences

Market orientation determination

Market orientation determination

The necessity of the creation of a collective supportive and sale network has been brought to life by the improvement of the region strategy. The local action group sees the criterion of the success in the implementing of the network for the sake of the creation of rural agriculture which offers local products which represent high added values, which equally cover the manufacturing, processing and marketing of quality products. Nine entrepreneurs – with the cooperation of the local action groups - have founded the network of agricultural or farmyard products, the so called “NetwerkHoeveprodcten BrugseOmmeland” cooperation.

The main scope of activity of the network involves advertising activities, marketing campaigns, and information providing for members. Attentive to efficiency, the community has launched a common emblem for the purpose of product popularity, though integrated label and designation currently primarily focuses on arising the attention of tourist. This integrated approach supported by the LEADER + programme, are in close connection with the development and marketing of local agricultural products, which decisively contributes to the formation of the peculiar facade of the region. It could be said that the high quality of farmyard products basically support the acknowledgement of the region. Its action that is based on local farmyard products constitutes another organic part of the LEADER + project. “Stimulation of the wide range development of agriculture” („Stimulatie van de verbredingin de landbouw”) which was accomplished in the period between 2003 and 2008.